Early in 2013, when a globally renowned aid and development charity were looking to update the facilities of all their fashion outlets across the UK, they contacted Action Handling and spoke to us about providing some bespoke equipment.
A conversation with their Head of Procurement revealed that they required a new donation bin to be used behind the counter of the fashion store; the idea was that patrons could come in and donate their clothing directly into the container. The bin would need to be large enough to cope with a day’s worth of items received, on wheels (therefore easy to move) and feature the Charity’s own special branding.
Luke Phillips of Action Handling and the charity chief buyer spent a great deal of time deciding which of our products would be best suited to their requirement. Based on its size and durability, the PT03 distribution trolley was agreed as the item of choice. The standard PT03 has external dimensions of 610 x 460 x 800mm and a capacity of 100 litres – more than capable for everyday usage in the charity shops across the UK.
Next came the special branding which the customer required to have applied on each of the bins. As the PT03 Trolley tapers from top to bottom, it made it difficult to find a clear printed label that would fit the surface without sacrificing aesthetic quality. After a number of alterations, the customer’s marketing department submitted their two final designs (one for the front/back and one for the narrower sides) of the artwork.
Action Handling Equipment production team then suggested a clear self-adhesive vinyl for the labels, which was approved by the client. The PT03 bins were then moulded and prepped for application of the artwork. Luke Phillips then personally applied each piece of self-adhesive vinyl to the bins by hand, ensuring every single one was up to Action Handling quality standards.
A total of 20 bins, complete with clear adhesive vinyl signage, were supplied and delivered within two working weeks of the initial order. Reviews from the stores were excellent and we are now on standby to supply the remainder of the UK stores!
“It’s never crowded when travelling the extra mile!”
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